Top 15 Free SEO Tools 2022

One of the most essential parts of a marketing strategy is performing SEO on your business site.  To help you do the optimization in an effective manner there are various tools. Even with paid tools, it can be quite difficult to understand which one is the right one and works well for you. If you are confused about which is the right one to choose, read through the article. We have compiled a list of the most effective tools for your optimization process. When these tools are made use of in the right manner the ranking of your site can improve drastically. They work efficiently on all search engines like Google, Bing, Yahoo, and others too. The basic role of these tools is to upgrade the nature of your content and enhance them so that web search tools can without much of a hassle can crawl and file them. Over time, with increased ranking, the site becomes visible to users and thereby increases traffic which can have a great impact on your revenue.

What is SEO Tools

These are essentially programming devices that assist you in the site optimization process. They help to enhance the overall quality of the website and provide an increased ranking in the SERPs. With the help of these tools, your site will rank better for a long time. 

The following 4 tools are the commonly used ones for SEO:

  • Google Keyword Planner
  • Google Analytics
  • Google Search Console
  • Google PageSpeed Insights


Why do I need tools for SEO

Irrespective of whether you are a small company or a well-established business, using SEO tools is highly advisable. Even if your objective is not to rank your site, it is important to make it discoverable so that you can attract potential customers who are interested in your business. 

There are a lot of benefits that accompany the usage of SEO tools and some of them are, 

Higher Site Authority: A highly enhanced site with improved content quality helps search engines find your site. With higher relevance, Google tends to reward you with higher rankings in the SERPs. This can make individuals find your site naturally and bring about expanded traffic.

Better Website Design: the right SEO tool can do right by your webpage and is alluring both on desktops and cell phones.

More traffic: Higher ranking on Google will attract more readers to your site thereby increasing your website traffic. Statistics claim that users go no further than the first two results which are why your site needs to rank higher. 

All these benefits can be achieved with the right type of SEO tools.  We have handpicked a few tools that are highly effective to improve the quality of your website. So let’s dive into them, 

1- Google Keyword Planner

Google Keyword Planner is the best one to assist you with breaking down the pursuit traffic by investigating new watchwords and searching for open doors that are profoundly successful. With millions of searches being performed on Google, it is mandatory to write your content in such a way that it targets all the relevant keywords thus delivering a high-quality one. Making use of the right keywords can increase the traffic to your site and help you optimize the conversion rates. This tool helps you identify the relevant keyword by providing a bunch of data from which you can choose the one that you require. 

2- Google Analytics

Among the most powerful tools that are used nowadays, Google Analytics also tops the list. This tool offers all the relevant and necessary data that is required to understand your customers, how they navigate through the site, what they are looking for when doing so., whether they can find the information they are looking for, how long they have stayed on a page and where they move on to after reading from a page in your website. Google Analytics helps you analyze your site based on how potential customers find your website, which content on your site has gained high popularity, the blog posts that are shared the most, and how often the loyal customers visit your site.

3- Google Search Console

Google Search Console is a free device that is presented by Google to assist you with following the exhibition of your site in their search engine. This tool also helps you identify any sort of errors that may be present on your site and gets rid of them. This tool can be utilized to eliminate any spam and even square the most pernicious clients. When doing so not only increases user-friendliness but also ensures a higher ranking in the search engines. 

In cases where your page is blocked by google or spammed the message will be highlighted across the page which can help you fix the particular issue. This astonishing tool can likewise be utilized to help you in getting the connections of your site to show up in the query items and is useful for AMP streamlining. 

4- Google PageSpeed Insights

This is likewise an astonishing free apparatus by Google where it can analyze the site’s speed and its versatility. Pagespeed cutoff points will tell you the best way to make your site load quicker and make it simple to be open from all gadgets. In case there are any bumps, this tool will provide suggestions on how to do so effectively. It will highlight the features that are slowing down your site and what should be done to optimize the page speed. The most recent update of this tool even gives video instructional exercises to fix the issues that emerge and for engineers who need further developed highlights for their site.

5- Keywords Everywhere

Keywords everywhere is a device that assists you with uncovering subjects and keywords that are connected with the content on your site on the Google search engine, YouTube, Bing, or Amazon. The instrument is exceptionally valuable to assist with recognizing the equivalent words and the fundamental keywords and how they reverberate with the clients. This assists you with separating the superfluous information and spotlighting what is significant.  

The tool will show precisely where an article is shared on the web and which snippet will appear for which query. In case of issues regarding meta descriptions, the tool will help you to incorporate them into title and meta descriptions for Google, Amazon, or Bing. Thus, this is a must-have tool for every blogger out there. 

6- WMS-Everywhere

WMS-Everywhere is a tool that helps look at your Google, Bing, or Yandex positioning, all in a solitary stage. The device has an element where it can sift through sites from any nation and afterward sort them by date. There is a feature that comes along with the tool that shows the ranked contents based on their geographic location, by letting the users know how the keywords are ranking locally and globally. You can change to check your desired location by making use of the toggle button that is provided. 

This tool gives positioning data of all the three web crawlers simultaneously, along these lines you shouldn’t even need to switch between them. Analysis of the performance can also be done monthly or weekly. It is highly user-friendly and there is no hassle to check the ranking of keywords. 

7- Screaming Frog SEO Spider

 Screaming Frog SEO Spider is an astonishing SEO apparatus to take a look at the total review of your site. This device checks the whole site and gives the client bits of knowledge on the most proficient method to further develop their SEO technique. The free version of the tool does provide feedback on your site too. It is easy to utilize and has a straightforward UI. This tool is highly effective for checking your website and removing any duplicate content.

8- SimilarWeb

SimilarWeb is an SEO tool that is used to find out the links to your competitors’ websites and give you an idea of where the links are placed. Doing so helps you understand whether the links are worth following or not. Another useful feature of this tool is that it provides the user with traffic insights. The tool gives a record of the traffic that happens from different sources with the consideration of natural, paid, and exceptional media diverts in contrast with your competitors’ sites.

The tool is particularly useful for gathering information about various competitor sites such as which website is under their competitor analysis, their traffic, revenue, keyword analysis, and much more. 

This tool is highly useful to help you understand the moves of your competitor and also get new and creative ideas for your campaign too. 

9- SEO Minion

SEO Minion is a free SEO tool that will assist you with further developing traffic to your site. They do so by identifying the ranking keywords across the web including long-tailed ones and help you uncover the right one in the niche that you have chosen. When making use of this tool, you will notice that the ranking of your site gradually increases until it ranks among the first few results of the SERPs. In addition to the aforementioned features, they also help optimize meta titles and descriptions on each page to further boost the SEO rankings. This is a must-have SEO tool for your business irrespective of its size.

10- NitroPack

This SEO tool is utilized to preserve and enhance the modules to speed up your site. With the optimization being done in several areas of your website the page speed increases and the loading time decreases thus significantly increasing your core in Google PageSpeed. This tool is highly necessary for page optimization because as per the latest updates of Google, page speed is also a vital factor for the ranking of a website. 

Any blogger who wishes to improve the visibility of their site must have the NitroPack tool for faster loading speed and higher ranking on the search engine results page. 

11- Yoast SEO

Blogging on your site without proper knowledge of optimization will cause your website to rank lower even if the quality of your content is brilliant! To solve this problem, one can make use of the tool Yoast SEO. This is a free plugin tool that can provide you with recommendations that can be easily acted upon. Doing so can improve the quality of your site and helps you rank higher on Google. 

The element that the tool offers is keyword research for the improvement of the content. Moreover, it additionally distinguishes the wrecked connections that obstruct the positioning of your site. Another additional advantage to using this tool is that it provides information and tips on how to increase the traffic of your site and what the changes should be done to ensure that the results produced are long-term. 

12- Ahrefs Free Keyword Generator

Ahrefs Free Keyword Generator is a free tool that produces up to 150 keyword ideas for each kind of inquiry the client presents. In addition to providing keyword suggestions, it also provided an estimation of the keyword ranking based on the algorithm of the tool. 

This tool is highly beneficial for searching keywords on Google, Amazon, Bing, Yahoo, and other search engines. It provides the result not only based on a particular geographical location but also on various other English-speaking countries that are listed in the dropdown menu. 

13- Answer the Public

This was one of the main SEO tools to hit the market and acquired prevalence. Though the interface is quite quirky and basic, the output is just amazing! The tool helps the owners identify the motives of the users behind each search when they are typing a query into the search bar. 

Answer the Public isolates the outcomes into a few records that are introduced in an outwardly simple way and the thought behind that will be that those keywords are the most underused sources.

At the point when you research the capacity of a specific keyword, the outcomes will be displayed to you by being organized in sequential requests, into questions, examinations, relational words, and related watchwords.  All these features of this tool are free of cost. In the recent update, new features are further added and in the premium version,  there are benefits of additional searches, saving the report, HD pictures, and many more. 

So if you are working on a project and looking to launch them using some fast keyword ideas, then this is the right tool for you. 

14- Ubersuggest

Ubersuggest is a free SEO device that gives generally important inquiries connected with your inquiry on a specific point that has been composed in Google. This is an essential tool that all website owners must have so that they can come up with new keywords or ideas or inspiration. The tool offers suggestions based on your niche that is popular based on the search volume. Though it is a free tool the advanced options that are available in the premium package are more effective. It helps in generating keywords, tracking their popularity based on the locations, receiving weekly updates, adding up to 20 locations to check the popularity of your keyword, and also providing you with ideas for your content. You can also easily domain analyze your competitors. Based on the analysis reports about your competitors, you need to check keywords at least 10 times a day. Based on competitor analysis, you can also analyze and optimize your competitors and understand what they are up to. 

15- Ardor Metadata Length Checker

Metadata optimization is also an important part of the SEO process. Metadata optimization improves the quality of your website and reduces the bounce rate by retaining the visitors to your page and at the same time increases the reputation of your brand. The meta title is what influences the users to perform certain actions such as clicking an ad thus optimizing these can increase traffic to your site and boost them significantly. 

One problem that is encountered commonly with optimizing metadata is the requirement of their lengths varies and thus securing the top position after ranking high can be quite a challenge. On the bright side, the tool assists you with optimizing your meta title so that your site always ranks higher. It also ensures that they stay within the recommended range and also offer pixel count. This is because the search engine Google measures them in pixels.

This is a free tool that can be made use of.  Ardor Metadata Length Checker Likewise gives ideas to the items in your site to be displayed as a snippet on the web crawler results page.



Now that you have gained an idea of the most effective tools that can be used for the optimization of your site, make sure you use them to help increase the traffic. Owners who have made use of these tools witnessed that it generated 10X more traffic and also increased their rankings. 

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